Who We Are
We hold the distinction as Fort Lauderdale’s first eatery to earn GREAT Kitchen accreditation by the National Foundation for Celiac Awareness. At Fresh First, we cater to a wide range of diets and healthy lifestyles with food as natural as possible. Whether you are celiac, vegan, vegetarian, pescatarian, or simply a conscious eater, we are here to prepare fresh, flavorful dishes for you every day.
We focus on made-from-scratch, fresh choices that are mostly organic and free of gluten, peanuts, and genetic modifications. We always start with the simplest, purest ingredients possible and combine them in a way that makes healthy food taste better than you could ever imagine. We offer a wide variety of breakfast and lunch options, juices and smoothies for the whole family.
Fresh First was created in 2013, fulfilling a need for healthy food options in South Florida. Fresh First is a 100% gluten free, peanut free, GMO-free and mostly organic restaurant in South Florida. Fresh First was Fort Lauderdale’s first restaurant to earn the recognition of GREAT Kitchen by the National Foundation for Celiac Awareness (NFCA), for catering to diets and lifestyles of all shapes and sizes with food as natural as possible and all made in-house from scratch.
In 2015, the restaurant was put up for sale. Tarso Teixeira and his wife, Eliana, had recently moved back to the US from China, after working for 15 years in luxury hotels. They were looking for a different challenge that matched their lifestyle. Both Tarso and Eliana eat a plant-based diet, and Tarso’s family has a history of food allergies. Over the years, Tarso’s family experienced difficulties finding places to dine out that would suit everyone’s dietary needs and preferences. So, when Tarso and Eliana discovered that Fresh First was for sale, they immediately thought, “This is it!”
The Teixeiras felt they could take the Fresh First concept to another level. After a few adjustments, tweaks and new creations, Fresh First had delicious menu items to appeal to pescatarians, vegetarians, celiacs, vegans, raw vegans, and the regular conscious eater omnivore.
Within a few months, Fresh First’s business was growing exponentially. Two years later, Tarso and Eliana felt it was time to grant the requests of so many satisfied customers, who would often tell them that they wish there was a Fresh First near their home or work. After investing money, time, and hard work in building their business, the Teixeiras decided to franchise to bring Fresh First to the masses. Through franchising, they are able to share their passion for delicious, healthy food with more like-minded people, creating loyal customers across the map.